"Wow", you say. "Great story, Michael." But wait, it gets better.
Served with the salad was Newman's own salad dressing, Light Honey Mustard flavor. I happened to look at the back of the bottle to check out how "light" it really was. What I found, just above the nutritional breakdown, was this beautiful little blurb of marketing genius. This is what it said, word-for-word:
The Great Salad Dressing Baloon Race Across The Boot of Italy. An armada of baloons loaded with Light Honey Mustard. The starters gun -
Bazoombah! They all rise majestically into the air. Newman's Own Balloon, with fewer calories, more taste, and secretly propelled by charity, flies faster than Kraft and further than Wishbone. First across. First on the ground. El Piloto quaffs much quaffs of Newman's Own Light Honey Mustard in victory. A medium light starlet, daughter of Butch Cassidini, named Bitch Cassidini, leaps into the balloon basket, kisses Piloto, her lips smeared with Newman's Own Light, she murmers, "You taste of Sicily, of Vesuvius, of Naples, baby," and patting his fanny she whispers, "and no fat".